High Schools in Delaware, Maryland’s Eastern Shore and suburban Southeastern Pennsylvania are invited to participate in SmartDrive’s Click4Life campaign to encourage Teen Drivers and Passengers to BUCKLE UP • EVERY TRIP • EVERY TIME
SmartDrive asks that student group/organization with a Faculty/Staff advisor lead the campaign in each school
(click to download rules and program overview).
School administration must provide verficiation that the student group is authorized to take on the campaign
(click to download school participation form here);
School administration must also provide the current 9th-12th grade enrollment of the high school, as to provide data to determine the participation and effectiveness of the campaign.
The campaign typically takes place over three (3) weeks, but the period can be expanded to four (4) weeks at the discretion of the school and the student group.
Student Group develops promotional campaign for the Click4Life Pledge Drive. SmartDrive will provide letter-sized flyers as PDF files for the student to duplicate and post in school during the Click4Life Pledge Week(s).
There are six (6) flyers that link by SMS (text message) to the Do Something online campaign for Seat Belt Use and Safety. Those posters also contain a Snapchat link to the online Click4Life Pledge form. There is also a “generic” flyer which the student organization can customize. (Download the .zip folder with all seven (7) flyers here).
Students are encouraged to create their additional promotional flyers/posters, items for the school’s morning announcements, and plan for Click4Life Pledge Events during lunch periods and at school athletic and arts activities during the Pledge Week(s). (Download the .zip with art files here)
At the end of the first week (we suggest Thursday), the members of the Student Group, under the supervision of Advisor, are to form teams of two, to observe and document seat belt use in the vehicles entering and exiting the school grounds, both before and after school. Typically the observation periods start one hour before the first bell, and conclude one hour after the dismissal bell.
1) OBSERVATION PERIODS ARE NOT TO BE ANNOUNCED TO THE GENERAL STUDENT POPULATION
2) DO NOT SET UP CHECKPOINTS – SIMPLY HAVE ONE STUDENT OBSERVE THE OCCUPANTS OF EACH VEHICLE AND THE SECOND STUDENT TO RECORD THE SEAT BELT USE OBSERVED.
SmartDrive provides the “Seat Belt Observation Form” (download here) as a PDF file that the students must copy in order to have enough on hand for each observation period. Clipboards, along with pens and pencils, will be useful in making the observations.
After the morning and afternoon observations are completed, we ask the Faculty/Staff advisor for the student group to retain the forms for SmartDrive so we can establish a baseline for seatbelt use for vehicles entering/exiting school parking areas before the Awareness and Education Week(s). Ideally, the forms should be scanned as PDF files, placed in a .zip folder and that folder is then emailed to SmartDrive.
On Monday post SmartDrive provided flyers and student created materials in common areas of the school, to encourage students to make the SmartDrive Click4Life pledge. Include message in morning announcements each day to encourage making the SmartDrive Click4Life Pledge.
Members of the student group will be provided with Educational and Awareness information cards (download sample here) on Teen Seat Belt Use to distribute during lunch periods to all members of the student body. On the back of the card is a website URL directing students to the online page to make thier Click4Life Pledge. There is also a QR code that can be scanned with the Snapchat smartphone app that will direct the user to the same online page.
The Click4Life Pledge period may be extended to two weeks, at the discretion of the school administration and the student group.
Prepare for your follow-up Seat Belt Use Observation – again this must be unannounced. SmartDrive recommends doing this check on Tuesday of the week following the Pledge campaign.
The goal here is to document if the education and awareness campaign had an impact on the use of seat belts by drivers and passengers entering and exiting the school campus.
As with the pre-Pledge Week, the members of the Student Group, under the supervision of Advisor, are to form teams of two, to observe and document seat belt use in the vehicles entering and exiting the school grounds, both before and after school. Typically the observation periods start one hour before the first bell, and conclude one hour after the dismissal bell.
After the second set of observations are completed, contact SmartDrive to arrange for return of all the observation sheets. Ideally, the forms should be scanned as PDF files, placed in a .zip folder and that folder is then emailed to SmartDrive.
Eligibility for cash awards to student groups will be based on the following criteria:
- Submission of Seat Belt Use Observation sheets from the week before the Education/Information/Pledge campaign
- The percentage of the student body members who make the online Click4Life Pledge to BUCKLE UP • EVERY TRIP • EVERY TIME
- Submission of Seat Belt Use Observation sheets from the week following the Education/Information/Pledge campaign
All 2018 Click4Life campaigns must wrap-up by Friday, November 2, 2018.